Have you spotted us yet? This week, our campaign with strong motifs and various headlines was launched across Germany. Our athletes and the Games are getting a lot of attention in print, digital, radio and out-of-home.
"With the campaign, we want to increase the visibility of athletes with intellectual disabilities. Many people do not know about the world's largest inclusive sports movement, which is why we also want to draw attention to the Games and Special Olympics with the nationwide poster campaign," explains Anne Hohmann, Director of Marketing and Communication of the Special Olympics World Games Berlin 2023 team.
Athletes with character and self-confidence
In our campaign, four self-confident and powerful athletes are in the foreground. The photos were not realized with professional models, but with people with intellectual disabilities.
Through headlines like „We are never offside“ and „We clear every hurdle“, we focus above all on the "we".
The campaign also aims to promote the event and boost ticket sales. Because we can only overcome borders together, true to our motto: #UnbeatableTogether.
Out-of-Home through Berlin and Germany
In addition to print, digital and radio, numerous posters can be seen in the Berlin with so-called out-of-home advertising: at bus stops, on traffic signs, on advertising pillars and in many other places.
On top, our posters can be discovered in other German cities, making sure that the whole country is looking forward to the Special Olympics World Games Berlin 2023. We can hardly wait!
Behind the scenes of the shoot