Premiere in Germany: A media alliance of ARD, BILD, DAZN, Deutsche Telekom AG, Meta, Prime Video, ProSiebenSat1 Media SE, RTL, sky, Sport1 and ZDF will jointly report about the Games in line with the motto #UnbeatableTogether.
The unifying goal is to create more awareness for people with intellectual disabilities. A total of 11 leading German providers of moving images have joined forces to achieve this goal.
"We have been very openly received with our ambition by all potential partners. In the course of the past months, it has actually become a team that is actively working on finding new ways to sustainably support the Games and the Special Olympics movement with its great social significance.“ says Carsten Schmidt, Vice President Marketing, Communication and Digitalisation of Special Olympics Germany.
Wide range of coverage
For those of you who cannot be there in Berlin, we already have some information on how you can follow the event on TV:
The Opening Ceremony from the Olympiastadion Berlin will be broadcast live on RBB's 3rd channel, on SKY as well as online at Sportdeutschland.tv.
A total of 400 hours of program will be produced by the Special Olympics World Games Berlin 2023. The Opening and Closing Ceremonies as well as 13 sports will be produced live and offered as a world feed. Editorial summaries will be produced of each of the other 13 sports. In addition, there will be daily highlight formats in different lengths as well as reports from the cultural and social program.
The entire program offer is available to the partners of the Media Alliance. Internationally, ESPN and, for the first time, the EBU will take care of the distribution of the content.
In addition to traditional journalistic coverage such as TV and newspapers, the alliance will also implement other editorial formats such as posts on social media channels. Thus, there will be a wide range of measures to support the Special Olympics World Games Berlin 2023.
No matter which medium it will end up being seen most often, one thing is clear: a strong team for visibility and participation is the Media Alliance in any case and we are very much looking forward to the coverage.